Courting the 21st Century Customer: Towards cutting-edge customer experience

As digital innovation blurs the lines between traditional sectors, TCS and Marketforce wanted to investigate how those businesses that deliver cutting-edge customer experience are now raising the bar for all.

This report provides a pan-sector snapshot of current customer experience practice in Europe. We look at those sectors getting it right, why the rest are getting it wrong, and chart a course to customer-centric success through an holistic CX approach that will satisfy even the most high maintenance customer."

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